KTM Ideation Quest

Introduction to the Ideation Quest
The KTM Ideation Quest is a research project conducted for the PhD thesis “Avatar-Based Innovation” at the University of Innsbruck in cooperation with Avaty and the support of the KTM Motorcycle AG.

What is the KTM Ideation Quest about?
The KTM Ideation Quest is all about creative ideas related to the motorbike experience of the future. Participants are invited to engage in creative tasks, submit their ideas and vote other ideas. Along the process participants collect points on the three dimensions of creativity, collaboration and expertise. The participants with the most points will be rewarded with prizes. The participants’ creativity has no limits!

Who can enter?
The competition targets motor sports interested avatars, as well as for those who are interested in a creative task.

How to participate
Participants have to wear the ideation meter, that tracks the score of each avatar. The different tasks are explained on the information boards. Ideas may be visualized as 3D Second Life objects, created by drawing programs or drawn freehand and could also be as a text description. It is possible for participants to submit any number of ideas.

What is in it for the participants? Who wins the Ideation Quest?
KTM sponsors a set of Power Ware clothing for the each of the five most successful avatars that collected the most points and submitted the best ideas during the event period. The ideas will be judged by user votes as well as by an expert jury. The game time starts at 30 May 2008 and will end at 5 July 2008.

How can to get there?
Registered Second Life users can go directly to the start by clicking on this link.
Those new to Second Life my register for free at www.secondlife.com and then click on the above link or search for the Ideation Quest.

More information needed?
Join the group IDEATION QUEST and communicate via IM to get help. You can also drop Rein Spire a message.

Feedback wanted
To enhance the experience of the Ideation Quest we are looking forward to receive your feedback. This project is work in progress and an open dialogue could enrich the evolutionary progression of the Ideation Quest. Please leave a comment to provide us with feedback!
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